In the third episode of Tesseract Talks, host Marko Rukavina interviews Carolyn Crandall, a veteran CMO in the cybersecurity industry. They discuss Carolyn’s extensive career journey, the current trends in cybersecurity, particularly the impact of AI, and strategies for early-stage startups in marketing. Carolyn emphasizes the importance of understanding target audiences and leveraging AI to enhance business resilience and operational efficiency. The conversation concludes with insights on networking and collaboration in the tech community.
Takeaways
- Carolyn Crandall has over 30 years of experience in technology and cybersecurity.
- AI is a crucial tool for both attackers and defenders in cybersecurity.
- Understanding your Ideal Customer Profile (ICP) is essential for marketing success.
- Startups should focus on cost-effective marketing strategies.
- Fail fast and be willing to pivot if something isn’t working.
- Collaboration and learning from others in the industry is vital for growth.