In this episode of Tesseract Talks, host Marko Rukavina interviews Dr. Cecilia Dones, Founder & CDO at 3 Standard Deviations. Cecilia shares her journey from being a research analyst to founding her own company, emphasizing the importance of curiosity in understanding data and building relationships. She discusses the role of empathy and ethics in AI and digital transformation, advocating for a human-centered approach in technology. Dr. Dones also highlights the significance of storytelling in marketing and offers insights for CMOs on balancing efficiency with consumer experience. The conversation concludes with her vision for the future of her company and the importance of AI literacy.
Takeaways
- People and process are more important than technology in transformations.
- Empathy and ethics are essential in AI development.
- CMOs should focus on consumer benefits when adopting new technologies.
- Marketing is about creating experiences, not just efficiency.
- Brand building fundamentals remain critical despite technological changes.
- AI literacy is important for everyone in the organization.